YouTube TV
Client
YouTube TV
Service
Social & Sponsorships
Date
2022-Present
Carly Ouellette
Associate Creative Director
Overview
Hook's partnered with YouTube TV to create content that engages audiences across all of platforms: Instagram, newsletters, banners, product tutorials, TruView, in-stadium screens and more. From big sporting moments such as the Super Bowl, or NBA Finals to timely cultural and seasonal events—we've developed a manner of bespoke images and videos to support ongoing brand, product, and community initiatives.
Projects
NBA Finals
NFL Sunday Ticket
College Football
Super Bowl LIX
Slates
NBA Finals
Since 2018, YouTube TV has been the presenting partner of the NBA Finals. Each year we create new visual looks to excite viewers to watch, highlighting tune-in information or product features such as Key Plays, Stats View and Scores. Collaborating with in-house 3D artists and motion designers, we transformed rough sketches into fully polished social and newsletter GIFs.
Collaborators
3D Artist
Lawrence Benjamin
Motion Designer
Shaun Walsh
Creative Director
Logan Bell
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NFL Sunday Ticket
& College Football
& College Football
YouTube TV is the exclusive home of NFL Sunday Ticket, giving fans front-row access to every out-of-market game. From in-season price drops and Super Bowl tune-in to unforgettable in-stadium activations, we keep the momentum going all season long. And when it comes to college football, we’re right there in the action with match-up schedules, newsletter statics and more.
Collaborators
3D Artist
Lawrence Benjamin
Motion Designer
Shaun Walsh
Motion Designer
Ben Wieland
Superbowl LIX
This year, YouTube TV sponsored two Super Bowl LIX activations: A Super Bowl Flag Football Game and a Tailgate concert headlined by Post Malone. Hook was responsible for delivering two social videos along with numerous Nitrate deliverables that highlighted the content creators and musical guests.
Collaborators
Visual Designer
Evan Allen
Motion Designer
Griffin Thompson
Creative Director
Logan Bell
Slates
Hook was responsible for establishing a set of video slates for use before, during, and after NFL Sunday Ticket football games. Slate frames housed messaging, sponsorships, trivia, game stats, & more. These graphic placements supported YouTube TV’s goal to create an immersive experience for sports fans.
Deliverables
15–30 in-game slates
14 pre-game slates per week / starting soon
14 post-game slates per week / thank you for watching
5 backup emergency static slate for any failure case
Collaborators
3D Artist
Lawrence Benjamin
Production Designer
Sophie Hautala
Motion Designer
Shaun Welsh
Creative Director
Logan Bell
