Kim Crawford’s social presence was built around the ethos of “Undo Ordinary.” If you were throwing a party, it wasn’t about chips in a bowl — it was about curated canapés and an elevated experience. I led the creative development for social content, from sourcing on-brand recipes and upscale DIY projects to envisioning stylish home decor. I’d sketch out concepts and pull props from sites like CB2 and Crate & Barrel to bring the vision to life. We collaborated with prop stylists, food stylists, and photographers, renting out beautiful homes to shoot in. After the shoots, I worked closely with a retoucher to craft a series of static images and GIFs that would ultimately go live across social platforms.