Break Bread
Client
Casey House
Service
Experiential
Date
2018
Carly Ouellette
Art Director
Overview
Casey House, Canada’s first and only stand-alone hospital for people with HIV/AIDS, has been fighting stigma since it opened its doors in 1988. A recent poll revealed that 50% of people wouldn’t accept a meal made by someone HIV positive, although science has proven the disease cannot be contracted through touch. ​In order to break down these false perceptions, we created Canada’s first HIV positive restaurant, where 14 HIV-positive chefs prepared and cooked every meal.Casey House’s pop-up restaurant was highlighted in media across the globe featured in Fox News, The Telegraph, The Guardian and more. A documentary about the restaurant is currently featured on HBO Canada. The campaign received a One Show Gold Pencil, a Wood Pencil and 22 other awards.
Awards
9 ‘The One Show’ Awards
4 Marketing Awards
5 Atomic Awards
1 D&AD Wood Pencil
2 CPRS Ace Awards
3 Shopper Innovation Awards
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