Break Bread
Client
Casey House
Service
Experiential
Date
2018

Carly Ouellette
Art Director
Overview
Casey House, Canada’s first and only stand-alone hospital for people with HIV/AIDS, has been fighting stigma since it opened its doors in 1988. A recent poll revealed that 50% of people wouldn’t accept a meal made by someone HIV positive, although science has proven the disease cannot be contracted through touch. In order to break down these false perceptions, we created Canada’s first HIV positive restaurant, where 14 HIV-positive chefs prepared and cooked every meal.Casey House’s pop-up restaurant was highlighted in media across the globe featured in Fox News, The Telegraph, The Guardian and more. A documentary about the restaurant is currently featured on HBO Canada. The campaign received a One Show Gold Pencil, a Wood Pencil and 22 other awards.
Awards
9 ‘The One Show’ Awards
4 Marketing Awards
5 Atomic Awards
1 D&AD Wood Pencil
2 CPRS Ace Awards
3 Shopper Innovation Awards



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