Your cocktail choice says a lot about your personality. The Liquor Control Board of Ontario (LCBO) introduced their broad portfolio of Ready-To-Drink cocktails (cocktails pre-mixed in a can) just in time for summer. From Gin and Tonics to Old Fashions to Moscow Mules, there are Ready-To-Drink cocktails made for everyone. This provincial campaign included a 15-second pre-roll, 30 individually crafted transit shelter print ads, 10 billboards, digital banners and social content.