Scotiabank, one of Canada’s Big Five banks, serves over 25 million customers worldwide. To promote their Scene+ Rewards program—a long-standing partnership with the movie industry—they leaned into their cinematic connection with a cast of quirky, popcorn-themed characters.These characters had already made their debut, but our Creative team was tasked with crafting a fresh storyline that showed how movie lovers could earn free movies even faster. We partnered with Milford Animation Studios to bring the next chapter to life. The animated spots were a hit with moviegoers—so much so, they inspired a line of stuffed animals out of them.